An Azzaro girl can never have too many dresses; just ask Raquel Welch and Sophia Loren, two of the many actresses and socialites that favored the Mediterranean designer’s curve-hugging evening gowns. By the mid-70s, the only thing a woman wasn’t wearing was his fragrance, which changed when he introduced “Couture” in 1975. Following the success of “Couture,” he created “Pour Homme” for the Azzaro gentleman in 1977, which became one of the most popular men’s fragrances in the world.
Azzaro said, “Fashion is closely linked to eroticism. Adornment has always served love.”